ULESHKA ASHER STUDIO - Creative Communication | Uleshka is a creative force rooted in interdisciplinary communication: project initiation, concept, writing & speaking.
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CREATIVECOMUNICATION

Uleshka is a creative force rooted in interdisciplinary communication.

She initiates and executes projects that are writing, speaking, curating and co-creation related.

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In 8 years Tokyo and 6 years Berlin, Uleshka’s projects ranged from audio-visual installations for the Pompidou Centre in Paris to establishing PingMag, an international design platform from Tokyo and becoming an ambassador for the global presentation event PechaKucha Night.

 

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INITIATE

Do an Uleshka style project! – was the original briefing from IMGSRCs founder Mr. Ito. So Uleshka did, what she did: mingle with international people, discover amazing projects, stumble upon Japanese crafts and write about it. She started and chief-edited the influential design platform PingMag – Design and Making Things from Tokyo – in 2005, which by 2007 was called biggest design hub from Asia.

CURATE

How can you curate the voice of a community? Uleshka was one of the first ever presenters of PechaKucha Night, promoter of the format, collector of endless presentations and editor of the first PechaKucha Night book. She organized various PKN Global events in Berlin and is a passionate ambassador of the global events format for concise and inspiring presentations.

WRITE

Uleshka wrote various books for design book publisher Gestalten, reports for the sustainable futures plattform Worldchanging, texts for the open-source hardware initiative Fritzing, the German ADC and some stories for Hitotoki. She now writes short stories on Medium.

SPEAK

Presenting numerous times at PechaKucha Night. Discussing Open Systems with Ronen Kadushin at the RESONANZ Japan Delegation Summit. MC for Takeshi Ishiguro’s experimental masterpieces at TAB Talk Tokyo. Reading stories at Craig Mod’s Hitotoki Night, or interviewing folks – for example Stefan Sagmeister. Uleshka loves to talk to people.

Uleshka is involved in RESONANZ – a platform that connects Berlin’s creative and tech scene to Japan. She teaches her own method of curation and authentic positioning at Berlin’s universities HTW, UdK and AID. And – she runs a coworking space in Berlin where likeminded people put their heads and hearts together. 

Yes, she’ll be very happy to hear from you!

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CONCEPT / FORMAT / WORKSHOP

How about a workshop on Social Furniture Design for IDEO, a concept to turn a traditional tea house in the Geisha district of Kyoto into Tsudaro – a contemporary cultural space, setting up a Kids Drawing Robots workshop for RESONANZ’s Open Studio Day – or a new communication format for a wild women discussion night.

TEACH & POSITION

Essentially, Uleshka teaches students from various fields how to be authentic and convincing: call it positioning, focus, presentation skills @UdK, HTW and AID Berlin. She also coaches them in individual sessions.

EDITING METHOD

Uleshka teaches her work wisdom of curation and composition – and calls it the editing method. It is about the process of how to select intuitively out of a whole (words, images, people, objects, ideas,…) and compose new work that reflects you – authentically. She teaches this in workshops or lectures at independent studios, businesses, conferences and her private studio.

COMMUNITY CREATION

 Uleshka loves to set up on- and offline spaces where she builds ephemeral or sustainable communities: to connect, invent formats, share insights and to create some magic.

WhatOthersSayAboutUleshka

CHARLES HAYES

MANAGING DIRECTOR OF IDEO CHINA, SHANGHAI

Uleshka is an excellent communicator and writer for many projects. She comes up with fresh concepts and new formats with ease and is a pleasure to collaborate with.

I would recommend her whole heartedly to anyone with confidence.

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ODED EZER

ODED EZER TYPOGRAPHY, TEL AVIV

Knowing Uleshka for a long time now, I believe that the success of her projects lies in her empathy and collaboration skills.

ASTRID KLEIN

FOUNDER OF PECHAKUCHA NIGHT AND KLEINDYTHAM ARCHITECTURE, TOKYO

Uleshka is a Tokyo institution. We can’t let her escape to Europe.

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SHANTELL MARTIN

VISUAL ARTIST, NEW YORK

Uleshka never fails to bring new, fresh ideas to the table.

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IAN LYNAM

DESIGNER AND FOUNDER OF IAN LYNAM DESIGN, TOKYO

I always welcome the chance to work with Uleshka she has everything that you want out of a collaborator: wit, charm, kindness, humor, and an intrepid mind.

PROF. RETO WETTACH 

FOUNDER OF IXDS BERLIN, PHYSICAL INTERACTION DESIGN PROFESSOR AT FH POTSDAM

Uleshka is like a magnet: she decides to do something, motivates everyone and then – magic – the right people come and things happen.

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RIKE FLÄMIG 

CHOREOGRAPHER & STUDENT AT UDK, BERLIN

Uleshka encourages others to be themselves and to follow their unique path in the creation of their work and their lives. She challenged me to focus, clear my vision of where I want to be and to share my creative process – mainly by being the inspiring pioneer who she simply is.

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